The Counterfeit Problem: How Blockchain Is Revolutionizing Brand Protection – Noam Krasniansky – BSW #386
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1. The Counterfeit Problem: How Blockchain Is Revolutionizing Brand Protection – Noam Krasniansky – BSW #386
Noam Krasniansky, the visionary founder of Komposite Blockchain, joins Business Security Weekly to explore Web3's transformative potential. Noam delves into the basics of blockchain technology, Bitcoin and the meteoric rise of Ethereum, and the critical role of decentralized systems in safeguarding brands against counterfeiting—a global issue costing companies $1.7 Trillions annually.
The conversation will shed light on blockchain can be designed to enhance transactional efficiency and security. Noam highlights how verification technologies are key to combating counterfeiting, protecting intellectual property, and fostering trust in an increasingly digital economy. He also provides practical insights into how businesses and individuals can embrace blockchain innovations, redefining digital ownership, the making of new wealth, and empowering communities.
In today’s dynamic markets, innovation is essential to maintaining a competitive edge. As Web3 technologies rapidly advance, businesses must adapt or risk falling behind. Understanding the foundational principles of blockchain is no longer optional—it’s a necessity.
Segment Resources: 1) https://finance.yahoo.com/news/komposite-blockchain-launches-whitepaper-bridge-163600646.html 2) https://www.youtube.com/watch?v=OOokN0XwpWE 3) https://rumble.com/v66x6ly-interview-komposite-a-fix-for-blockchain-limitations.html
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Guest
Noam Krasniansky has been an entrepreneur all his life. From selling orange juice as a kid in Costa Rica to pitching in the malls in England as a teenager, to selling on TV shopping channels, and having a multimillion dollar company with award-winning products, he has done it all and then some. Building a company from an idea to having an actual physical product sold in stores was his passion. He has done it successfully many times, but he hasn’t achieved everything he has set out to accomplish yet. Now he wants to bring his business acumen into the world of NFTs and blockchain.
Hosts
2. CISO vs. CIO, as CISOs Are Opting for Consulting Gigs and Cyber Pros Look for Change – BSW #386
In the leadership and communications segment, CISO vs. CIO: Where security and IT leadership clash (and how to fix it), The CISO's bookshelf: 10 must-reads for security leaders, The CISO's bookshelf: 10 must-reads for security leaders, and more!
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Hosts
- 1. CISO vs. CIO: Where security and IT leadership clash (and how to fix it)
The dynamic between CISOs and CIOs has always been complex. While both roles are essential to an organization’s success, their priorities often put them at odds. The CIO focuses on IT efficiency, innovation, and business enablement, while the CISO prioritizes security, risk management, and compliance. These differing objectives can lead to friction, but with the right strategies, they can be aligned to create a stronger, more resilient organization.
- 2. SolarWinds CISO says security execs are ‘nervous’ about individual liability for data breaches
SolarWinds’ top cybersecurity executive said chief information security officers are increasingly grappling with how to do their jobs while avoiding individual legal liability for breaches that happen on their watch.
- 3. Why Security Leaders Are Opting for Consulting Gigs
Many CISOs are weighing the benefits of going virtual as a consultant. Can the pendulum swing in the other direction?
- 4. The CISO’s bookshelf: 10 must-reads for security leaders
Discover essential reads for CISOs in this curated list of books covering cybersecurity leadership, risk management, zero trust, board communication, and more.
- 5. Leaders Can Move Fast and Fix Things
The assumption embedded in Silicon Valley’s famous “move fast and break things” ethos is that we can either make progress or take care of people, one or the other. A certain amount of wreckage is the price we have to pay for creating the future. The authors have spent the last decade helping business leaders clean up that wreckage, and one of their main lessons is that this tradeoff is false. The most successful change leaders solve problems at an accelerated pace while also taking responsibility for the success and wellbeing of their customers, shareholders, and employees: They move fast and fix things. Leaders who tackle big problems don’t need to slow down, they need to take a breath and take a few mission-critical steps before sprinting, including:
1) Make sure you’re solving the right problems; 2) Build more trust as you go; 3) Involve people you don’t know—and who know more than you do; and 4) Tell a better story.
- 6. 60% of cybersecurity pros looking to change employers
High salaries are not enough to discourage cybersecurity workers — including functional leaders — from keeping an eye out for better jobs in a competitive talent market.
