Fixing how cybersecurity products are bought and sold – Mariana Padilla – ESW #385
This is a topic our hosts are very passionate about, and we're excited to discuss with Mariana Padilla, co-founder and CEO of Hackerverse. She wants to change how cybersecurity sales works, with a focus on making the process more transparent and ideally demonstrating a product's efficacy before buyers even need to talk to a sales team.
We'll discuss why existing sales processes are broken, how VC funding impacts vendor sales/marketing, and why community-led growth is so important.
Announcements
Dive into cybersecurity with CyberRisk Alliance for exclusive insights from RSA Conference 2024. Explore executive interviews with industry leaders, uncovering visionary perspectives on threats and strategies. Delve into curated articles on trends and innovations, equipping yourself with essential knowledge for today's cyber landscape. Visit securityweekly.com/RSAC for expert guidance and inspiration in navigating cybersecurity challenges confidently.
Guest
Mariana is the Co-Founder and CEO of HACKERverse, an AI-driven sales enablement platform working to solve the cybersecurity sales problem. Mariana is also the previous founder of Red Lab Marketing. Mariana is deeply committed to making the cybersecurity space more diverse, equitable, and inclusive and leverages her platform and position to open the door for more women and people of color to enter cybersecurity. She was named a woman to watch in cybersecurity by Authority Magazine and was the recipient of scholarships from both Women in Cybersecurity & Protection and Women in Cybersecurity organizations for her work diversifying the space.
Hosts
