E-commerce businesses face growing challenges in providing seamless, secure customer transactions. The reality? Friction in the checkout process—like forced registration or complex sign-ins—leads to cart abandonment and lost revenue. And while guest checkout can reduce friction, it opens the door to fraud and limits data collection, hurting long-term growth.
Shoppers expect an easy, secure experience, but balancing convenience with data security and compliance is a complex challenge. How can businesses keep customers engaged without sacrificing security?
