In recent years, the number of websites has increased exponentially. As a result of this growth, together with ever-changing dynamic content, greater compliance and usability requirements, and a diversified audience in publishing and reviewing web content and quality, organizations must explore a collaborative website and testing workflow strategy. This can be accomplished through the implementation of an automated monitoring process for the creation and maintenance of a best-of-breed website. Through a strong and proven financial return model, these collaborative website testing efforts will allow for a greater user experience, more viewer opportunities, risk management mitigation and a greater level of corporate responsibility.